Executive Action Web Update, Executive Coaching, Development, Career Transition and Outplacement services
I am looking at the website with the aim of increasing traffic using a combination of SEO and SEM techniques, which I am offering as an ongoing service to clients.
see the site at http://www.executive-action.com
Search Engine Optimisation is a process of making your web pages more ‘tasty’ to search engines by using semantic XHTML/CSS, maximising textual content and increasing page numbers and using relevant keyword analysis and deployment throughout the site. I generally use WordPress which allows clients to add new pages and blog/press releases and if necessary they can contact me to try and better organise the posts.
In addition, Search Engine Marketing techniques will hopefully drive traffic to your site, techniques like releasing press releases and news feeds on third party sites, posting on relevant forums and social networks all help to make a difference.
What ‘works’ is hard to define exactly, but rule of thumb – create a site that is useful to readers and users, make sure you have lots of text content and that is a good start …
see more of my work at http://www.nxmd.co.uk
John Deaville
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